A movie called 2012, directed by Roland Emmerich and starring the actors John Cusack, Danny Glover,Chiwetel Ejiofor, Amanda Peet, Thandie Newton, Oliver Platt and Woody Harrelson was released on November 13, 2009. On November 12, 2008, the studio released the first teaser trailer for 2012 that showed a megatsunami surging over the Himalayas and interlaced a purportedly scientific message suggesting that the world would end in 2012, and that the world's governments were not preparing its population for the event. The trailer ended with a message to viewers to "find out the truth" by searching "2012" on search engines. The Guardian criticized the marketing effectiveness as "deeply flawed" and associated it with "websites that make even more spurious claims about 2012".[82]
The studio also launched a viral marketing website operated by the fictional Institute for Human Continuity, where filmgoers could register for a lottery number to be part of a small population that would be rescued from the global destruction.[83] The fictitious website lists the Nibiru collision, a galactic alignment, and increased solar activity among its possible doomsday scenarios.[84] David Morrison ofNASA has received over 1000 inquiries from people who thought the website was genuine and has condemned it, saying "I've even had cases of teenagers writing to me saying they are contemplating suicide because they don't want to see the world end. I think when you lie on the Internet and scare children in order to make a buck, that is ethically wrong.
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